Part 7 – Connect with Social Media

When I started exploring MailChimp, I tried to go right to sending email, and I kept getting stuck partway through. I had to set up something I had forgotten or hadn’t noticed. I want to help you avoid those headaches. That’s why we’re walking through so many preparation steps first. Believe me – we’ll get an email sent soon. Hang on for two more chapters, though; you’ll be glad you did.

Here’s what we’re taking care of this time…

Icon links in your emails

See those icons for twitter and facebook? In the simple template MailChimp uses to send your email, those become actual links. If you don’t connect your MailChimp account to Twitter and Facebook, those links will point to nowhere.

That would be embarrassing.

If you don’t have Twitter or Facebook accounts, you can actually skip this one, and I’ll show you how to remove those links entirely in our template setup post next time. But if you do have Facebook and Twitter accounts, let’s go ahead and get those connected.

So, log on to MailChimp, and click your name in the upper right corner. Then, click on the Account menu to view your account settings.

From there, click on the Integrations menu:

Open the Integrations menu item

This lists a number of different applications that MailChimp can talk to.  We’re looking specifically for those two whose icons will show up in your email: Twitter and Facebook.


If you don’t have a Twitter account, skip this section. In the next post I’ll show you how to remove the Twitter link from your email template.

Connecting MailChimp to your Twitter account is quite simple. Just look for the Twitter section on the Integrations page. Click the little triangle to the left of the Twitter logo to open the section. Leave Account Default as your List to connect, and click the Connect button.

Connect to Twitter

Twitter will ask you to authorize the access the MailChimp app. After you authorize it, you’ll come right back to the Integrations page where you’ll see your Twitter account connected. That’s all you have to do. The Twitter icon links in your emails will now automatically bring up your Twitter profile.

If Twitter asks you to let MailChimp post on your behalf, go ahead and let it. MailChimp won’t actually post anything unless you ask it to tweet a link to your email when you set up your campaigns. I recommend leaving that option turned off in MailChimp, but you need to tell Twitter it’s okay in order to link your accounts.


If you don’t have a Facebook account, skip this section. In the next post I’ll show you how to remove the Facebook link from your email template.

In the Integrations page, look for the Facebook section. Click the little triangle to the left of the Facebook logo to open the section, then click the Log In button.

Log In to Facebook

Log in to Facebook, and give MailChimp permission to do what it asks to do. You will then be sent back to MailChimp. What you see when you return will be different for different people. If you have only a personal Facebook account, you’ll see something like this:

Connected to Facebook
Connected to Facebook

If you are also the administrator of one or more Facebook pages, MailChimp gives you some extra options. You can read more about those advanced options on MailChimp’s support page. You may choose to add an email signup form on one of your Facebook pages, but you don’t have to. Just connecting your account is enough to make your email’s Facebook icon bring your readers to your Facebook page.

Other Integrations

Feel free to explore some of the other integration options in your MailChimp account. See the MailChimp Table Of Contents for Integrations for more detail on connecting other accounts.

Take Action

If you have a Facebook or Twitter account, connect them with MailChimp this week. As always, if you have any questions, feel free to tweet @SteveDwire, and I’ll see what I can do to help.

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